Resort Wear Trends

A style of clothing for affluent women who jet set to warm-weather climates post-Christmas, resort wear is in itself a fashion season. Spectacular destinations of the wealthy host champagne sipping water-side activities that requires donning the best of the best. Because if you’re someone, you’re wearing someone.

So what kind of apparel and swimwear is in store for 2017 resort wear?

The Lingerie Look
Sexy black lace swimwear, cover ups and resort apparel are said to rule the resort wear runway for 2017 collections. Think honeymoon meets yacht party, bring the bedroom to the beach. Opposite of the daringly sexy black lace look, you may see some white crochet swimsuits and cover ups as well. The trend is sexy peek-a-boo of skin for a demure feminine and more playful look. Festival Inspired
Festival wear, whether you love it or not, is not going anywhere. With Coachella, Stage Coach and new music festivals popping up all over the world, fashion is looking to cloth the celebrities who love festival music. The resort festival look is elevated with decorative fringe, Grecian goddess inspired straps, pretty palm tree prints, amethyst-colored tie dye that would make you reminiscence of that staple Farrah Fawcett hair, and rich feather prints for a Native American princess look. Festival swimwear pieces will look gorgeous at the pool, and even more so at the next music festival. Never grunge though. Only festival glam is acceptable.

Embellishments
Eye-catching, attention grabbing, glitz and glam. Resort wear and swimwear trends for 2017 are all about the embellishments. Think large jewel details and golden hardware that sparkle in the sun. Solid print bikinis need unique and stunning embellishments such as these to set them apart. The affluent never lead boring lives and their clothing reflect just that point. These luxury swimwear and apparel pieces are evocative of the finer things in life and meant to be pedigree proof. Getting Cheeky
Ladies and gentlemen, the cheeky bottom has arrived. The new swimsuit bottom trend will be a hybrid of the traditional bikini bottom and a thong-like look. Potentially scandalous in previous decades, this new bathing suit bottom is a new standard of bikini wear in an era of equal pay and titles. Fashion takes its cues from worldly headlines and happenings, and this trend is no different. The cheeky bikini bottom provides just enough coverage while simultaneously adding that alluring sex appeal to bring out the highest degree of confidence from every woman.

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New Jeep Wrangler Review

Introduction

The Jeep Wrangler Unlimited is a medium-sized, compact car from the famous SUV manufacturer. Its design roots can be traced back to Willy’s MB and Jeep CJ that used to be produced back in the early days of the SUV. The new Jeep Wrangler models have the traditional toughness you could expect from a Jeep yet gives an entirely refined appearance. The new 2017 Jeep Wrangler Unlimited is expected to hit the showrooms later this year. So, let’s give you a run-down of what you can expect from it and what changes are present from its earlier 2016 version as well as what its competitors are up to.

Appearance

The new 2017 Jeep Wrangler Unlimited won’t have a complete shift from its 2016 version that’s for sure since any major design overhaul from the company invites scepticism from the auto lovers. Most of us have been used to the rugged frame, full throttle four-wheel drive and a pair of robust axles and so we can’t expect anything too far-off. But, regarding the new model’s materials used, Jeep is expected to use rendered Aluminium since it will make the car even stronger yet lighter. You can also expect the iconic folded down windscreen as well this time around! Any mechanical changes?

Since Jeep has going on about it a while, we can possibly expect it in the 2017 edition, and that is the small matter of automatic transmission. The 2016 Jeep Wrangler Unlimited had 6-speed manual and 5-speed automatic transmission, and the problem was with the latter since the power breakdown wasn’t enough to cater for the heavy requirements of an off-road vehicle. So, Jeep will increase it to an 8-speed automatic transmission this time around, and this will help improve the accelerator response and fuel efficiency on the go for the new car. Torque is expected to remain unchanged at 260 lb/ft. The same thrilling 4WD experience will also be continued (Like it is ever going to end!)

Fuel Economy

Thanks to the new 8-speed automatic transmission and body frame, the fuel efficiency of 2017 Jeep Wrangler Unlimited is expected to increase significantly this time around. It can be as much as 1-2 mpg in manual transmission and 3-4 mpg in the automatic transmission. The car is expected to continue with 87-Octane fuel just like before. They are expected to go up a little bit more than the yearly inflation rates since the change in the transmission and body would require more premium work. Price range from a manual transmission-based two-door Sport model @ $25,000 and a fully loaded Rubicon around $45,000 inclusive of the destination fee that was about $1,000 on its own.

Competitors

Nissan Frontier, Subaru Forester, Toyota Tacoma and Colorado from Chevrolet are just a few of the competitors you can expect to give a tough time to the Jeep’s new and refined monster. But regarding fuel economy and pure thrill, who can come close to this beauty?

When is the release date?

The new 2017 Jeep Wrangler Unlimited is expected to release by late 2016 or early 2017 according to carpreview.com.

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Whither the World’s Fair?

The moniker “Expo 2017” is currently being bandied about in North America. In the US, various optimists, often plain vanilla citizens like you and me, have launched web sites and forums promoting a return of the world’s fair–or Expo 2017 in this case–to America. In Canada, at least four cites and/or organizations have recently promoted the idea of an “expo”, with one of the first efforts publicly unveiled in Montreal in 2007.

In America, the idea of a world’s fair–an officially sanctioned one, that is, will conceivably remain a distant dream until Washington comes to its diplomatic senses and rejoins the Bureau of International Expositions, or BIE–the governing body in Paris which awards world’s fairs in much the same fashion as the IOC decides who gets to hold the next Olympic Games. Just like the Olympics, an aspiring world’s fair applicant is required to invest a considerable amount of energy and expense putting together a bid, and, of course, impressing the appropriate officials. Unless, perhaps, you’re the city of New York which, after a clash with French dignitaries, decided to hold its 1964/1965 World’s Fair without BIE approval. At the time, superpower America had enough clout that many of the nations who were subsequently prohibited by the BIE from participating decided to show up anyway, posing as trade and tourist organizations.

Right after New York, and only a skip across the border, the city of Montreal staged what is often considered to be the most successful (and BIE approved) world’s fair of all time. Set on a sprawling venue of two man-made islands and a peninsula in the middle of the Saint Lawrence River, Expo 67 introduced a number of technological and cultural “firsts”–including the now ubiquitous moniker “expo” itself.

There are “expos” for everything now, from computers to kitty litter, while the mighty world’s fair that spawned these cheap imitations hasn’t been seen in North America for decades. Even if a city here managed to secure an official bid for “Expo 2017” it would be for a much smaller affair, a “recognized” expo limited by the BIE to 25 hectares exhibition area. That’s because there have always been two types of world’s fairs, a very large one (a “universal expo”) and, in-between, a smaller one (a “special expo”)–both of which are now, respectively, called “registered” and “recognized” fairs. In 2017, unfortunately, only the smaller recognized expo is allowed.

Nevertheless, I would argue that the world’s fair not only needs a major boost in North America, but that North America desperately needs another world’s fair. No other event has the collective potential to attract a huge audience to the latest cultural and scientific endeavours humankind has to offer. With our planet in the precarious state we have put it in, and North America no longer as influential and respected as it used to be, a world’s fair, properly staged and presented with the latest social and environmental initiatives, could be the political and technological beacon of hope this continent is yearning for. Of course, that might mean that Expo 2017 would need to encompass a great deal more than 25 hectares exhibition area and would need to address a lot more than the narrowly restricted theme (the fair’s purpose) officially allowed by the BIE for a smaller “recognized” expo. This could be done, with a little creative thinking (and without resorting to New York’s 1964 strategy), but that’s for another article to address.

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SEO Tactics That Need to Be Considered

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

According to the research, traditional approach of “off-page activities” and “on-page activities” will definitely work with few ideological changes. Lets discuss in detail:

On-site SEO Tactics (On-page activities)

To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other’s. From site structure to website speed, it incorporates several factors, such as-

 

  • UI and Navigation – Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
  • Site Architecture – A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
  • Site Interlinking – Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
  • Site Speed and Crawl ability – Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
  • Mobile Responsiveness – It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update – Mobilegeddon. So, adopt responsive layouts to rank well on search engine’s SERP for both desktop searches and mobile searches.
  • Schema Markup – To identify things accurately, we need few markups that define what it is, why it’s used, who own it, etc. Similarly, search engines also needed few markups to identify site’s elements. That’s why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
  • Local Identity Markup – As per Google’s Pigeon update, it’s essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
  • Include Authorize trust signals – Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner’s logo, their SSL certificate, their trademark, etc. So, include trust signals to get user’s trust, this is essential in the near future.

Off-site SEO Tactics (Off-page activities)

On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let’s discuss the major off-page activities that will lead in 2017:

 

  • Authentic Link Building – Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
  • Content Marketing – Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
  • Authorize Guest Networking – The term networking will impact negatively for the crawlers and because of that, Google somehow didn’t recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
  • Keyword Optimization – Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
  • Local Listing for all – As per Google’s Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
  • Active Blogging – Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company’s blog or on other’s relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
  • Themed Linking – In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
  • Link Reclamation – Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
  • Client Testimonials/Reviews – Recommendation always improves user trust as well as the Google’s. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
  • Improve Visual Content Engagement – Text only content can’t make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.

 

Social Networking Tactics (Social Signals)

Previously, these are known as a part of “Off-Page Tactics”, but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that’s require to keep your faith and focus over social signals and work on its elements, such as-

 

  • Social Activeness – Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
  • Improve circle/Friend list of relevant fields – Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
  • Enhance Network – Along with the enhancement in friends, that’s also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
  • Active Blogging on Social Networks – As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as – Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
  • Ask for Social Reviews – Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.

Analytics and rapid check (crosscheck activities)

Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous – Panda, Penguin,

So, it’s an essential thing to cross check the work by keeping eyes on a few things, such as-

 

  • Google Tool Analysis – As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site’s crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
  • In-Page Analysis – To identify user’s behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
  • Performance Measurement – To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.
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Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017.

Market Opportunities

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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